President & CEO
Carl E. Smith is CEO and president of Call2Recycle, North America’s first and largest consumer battery stewardship program. In this capacity, he oversees the organization’s strategy, partnerships and management of its national promotion and education efforts, serving as a model for product stewardship. Working directly with its board of directors, Smith leads the overall direction of the company.
Smith has extensive experience in strategic marketing, brand positioning, product/business development and environmental leadership. He previously served as the CEO of GREENGUARD Environmental Institute, a non-profit organization that develops and promotes indoor air quality standards and programs. Before that, he was a senior marketing and general management executive with a Fortune 500 company and served in various capacities on Capitol Hill.
Finance & Administration
As the vice president of finance and administration, Greg Broe oversees the organization’s recycling operations, financial reporting, information technology systems and industry steward administrative functions. In this role, Broe ensures that the fiscal and fiduciary responsibilities of the organization are met, while managing long-term budgetary planning and cost management. He also provides strategic guidance to the Executive Team that enables Call2Recycle to continually operate more effectively and efficiently.
Broe spent 10 years in public accounting before moving to the private sector, first with the National 4H Council and then to Call2Recycle in 1997 as a financial executive. Broe is a graduate of the University of Maryland, a CPA and a member of the American Institute of Certified Public Accountants.
Marketing & Customer Service
Linda Gabor has been with Call2Recycle since 2005, bringing a strong background in marketing, media and public relations to the organization. As vice president of marketing & customer service, Gabor is responsible for the successful integration of marketing strategies that enhance the Call2Recycle brand and grow the program’s collection efforts.
Gabor oversees the marketing department’s efforts to raise public awareness for battery recycling through advertising, public relations, special events, promotions and partner initiatives. She also leads a team of dedicated representatives who provide exemplary customer service to optimize the collection of batteries and cellphones.
Executive Director Canada
Joe Zenobio leads the Canada operations for Call2Recycle, North America’s first and largest consumer battery stewardship program. As executive director, Zenobio drives the strategic direction for the organization’s Canadian presence and serves as the liaison between battery manufacturers, government agencies and Call2Recycle’s program participants.
Zenobio brings a wealth of experience in multi-stakeholder collaboration, government and consumer relations, strategic marketing and executive management to Call2Recycle. Prior to joining Call2Recycle, Zenobio served as President of GS1 Canada, a non-profit e-Commerce firm working with retailers nationwide. A native of Toronto, Zenobio has also managed multiple broadcast stations and served as a senior level executive with a major accountancy.