Federal Trade Commission (FTC) Issues Updated “Green Guides” – What You Should Know

As consumers become more environmentally aware, the marketplace has stepped up to meet demand by competing for your attention with labels and badges claiming to be “eco-friendly,” “recyclable,” and/or “green.” But a new and improved product with “50% more recycled content” may not be what it claims to be if only 3% of its total makeup comes from recycled content. And what is actually “Recyclable” if a claim doesn’t indicate whether ...

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