Rechargeable Battery Recycling Corporation Honors Power Tool Manufacturer for Commitment to the Environment
ATLANTA, February 19, 2002 – Black & Decker/DeWALT was recognized today by the Rechargeable Battery Recycling Corporation (RBRC) for its commitment to the environment through recycling rechargeable batteries. RBRC presented outstanding members of the Black & Decker/DeWALT team with a “Green Medal of Honor” to honor the company’s industry- leading efforts to educate consumers, as well as its employees, on the importance of recycling rechargeable batteries.
RBRC is a non-profit public service organization whose mission is to implement rechargeable battery recycling programs in the U.S. and Canada. Black & Decker/DeWALT participates in RBRC’s Charge Up to Recycle! ® program – an industry-wide initiative that educates consumers, businesses and communities on the safe disposal of used rechargeable batteries. As a leading manufacturer of portable power tools and related products that require rechargeable batteries, Black & Decker/DeWALT integrates RBRC materials into its manufacturing and marketing programs.
“Providing consumers with both high-quality products and the know-how to be a more responsible user is part of our overall commitment to the environment,” said Paul McBride, President, Worldwide Power Tools and Accessories of Black & Decker/DeWALT. “The RBRC program offers the all-in-one solution we need to make this education possible.”
Recent initiatives championed by Black & Decker/DeWALT have included:
The Home Depot: Making It Easy for Do-It-Yourselfers
Black & Decker/DeWALT’s participation was key to integrating RBRC’s battery recycling program into The Home Depot stores throughout the U.S. and Canada. Black & Decker/DeWALT, which assisted in the installation of collection boxes and the training of Home Depot staff, continues to be involved in the program through the monitoring of RBRC’s battery collection boxes.
“Recycle Me” Here
The RBRC seal appears prominently on all rechargeable batteries used in Black & Decker/DeWALT products. This seal directs consumers to www.rbrc.org and 1-800-8-BATTERY, where they can find the nearest location to drop off their used rechargeable batteries. In addition, Black & Decker/DeWALT has placed “Recycle Me” stickers on all of its products powered by nickel cadmium rechargeable batteries. The company also includes the RBRC seal in its print ads and brochures and provides helpful information on battery recycling on its Web site.
Rolling Thunder Recycles
DeWALT has integrated RBRC collateral and collection boxes into its Rolling Thunder traveling product showcase. Rolling Thunder trucks travel to sporting events across the country, including NASCAR races, and set up “shop” to demonstrate key products.
“Black & Decker/DeWALT’s efforts to integrate the RBRC battery collection program into their marketing program have proven to be invaluable,” said Ralph Millard, RBRC Executive Vice President. “The company’s commitment to the RBRC program exemplifies how a company can work across industries to integrate solutions that are a benefit to itself, its consumers and the environment.”
About Black & Decker
Black & Decker is a leading global manufacturer and marketer of power tools and accessories, hardware and home improvement products, and technology-based fastening systems.
Based in Baltimore, MD, DeWALT manufactures and markets high-performance industrial power tools and accessories for residential and industrial construction, professional remodeling and woodworking applications. For more information on the full line of DeWALT high performance tools and accessories, contact DeWALT Industrial Tool Co. at 701 E. Joppa Road, TW425, Baltimore, MD 21286; phone toll-free at 1-800-4-DEWALT (1-800-433-9258) or visit www.dewalt.com.
Call2Recycle is the industry’s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.