Bridging the Behavioral Gap for Recycling Success – Environmental Leader

There are some successes with the “guilt + education” model. At some retail centers, for instance, consumers are invited to participate in recycling by helpful sales associates: “Can I take your old battery?” This timely question, asked at a moment when action is needed, prompts participation in recycling.

The right combination of knowledge, access and personal responsibility is the foundation needed to move from apathetic to active participant.

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