Call2Recycle Announces Newest Member of RBRC Board of Directors

Interface Americas Chief Innovations Officer Brings 20 Years of Sustainability and Operations Experience to Battery Recycling Organization’s Leadership

ATLANTA (Jan. 25, 2011) – Call2Recycle®, North America’s only free rechargeable battery and cellphone collection program, today announced the election of John Bradford, Chief Innovations Officer for Interface Americas, Division of Interface Inc. (NASDAQ:  IFSIA), to the RBRC Board of Directors.  The RBRC Board operates Call2Recycle, which last week announced a record-breaking 6.7 million pounds of rechargeable batteries collected in 2010.

Joining the RBRC Board of Directors from outside of the battery and small electronics industry, Bradford brings a wealth of experience in sustainable innovation, operations and structuring organizations for industry leadership and growth.  In his current role, he is among the leaders working to bring Interface Americas toward becoming the first sustainable enterprise company by 2020.

“Call2Recycle’s position in the marketplace is evolving rapidly as legislation is introduced to meet new demands surrounding battery recycling,” said Carl Smith, president and CEO of Call2Recycle.  “John will provide our Board of Directors with proven insight from a broader sustainability spectrum that will help us to plan for the future as we raise our role in the environmental arena.”  

“With the leadership of the RBRC Board, Call2Recycle has established a footprint of influence and generated strong battery recycling results,” said Bradford.  “I look forward to working with the organization to further its position of leadership in unifying industries to create responsible end-of-life solutions for the products they make.”

Call2Recycle collects batteries and cellphones through its network of more than 30,000 retailers, communities, businesses and public agencies across North America.  For additional information about the organization, visit

About Call2Recycle®
Call2Recycle® is the only free battery and cellphone collection program in North America. Since 1994, Call2Recycle has diverted more than 60 million pounds (27 million kilograms) of rechargeable batteries from local landfills and established a network of 30,000 recycling drop-off locations. Advancing green business practices and environmental sustainability, Call2Recycle is the most active voice promoting eco-safe reclamation and recycling of rechargeable batteries and cellphones. Learn more at, or 877.723.1297. Become a follower or fan at or

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