Call2Recycle Names New Executive Director in Canada

Battery recycling program bolsters presence with new leadership, Board appointments and office space

TORONTO (Dec. 16, 2010) – Call2Recycle®, North America’s only free battery and cellphone collection program, today announced its heightened commitment to diverting batteries from Canada’s landfills with the appointment of a new Canadian executive director and a reconstituted board of directors, as well as the opening of a new office in Toronto.

These announcements celebrate the culmination of a banner year for the organization, which has collected rechargeable batteries throughout the country since 1997.  Earlier this year, Call2Recycle also began collecting all household batteries, including alkaline, at thousands of collection sites throughout British Columbia and Ontario.

Joe Zenobio was appointed executive director for Call2Recycle Canada, charged with driving the strategic direction for the organization’s expanding Canadian presence and serving as the liaison between battery manufacturers, government agencies and Call2Recycle’s program participants.  Zenobio most recently served in various leadership roles in Canada and the U.S. including president, chief operating officer and senior vice president, products and solutions for GS1, one of the largest e-commerce and value chain organizations in the world.

“The battery recycling landscape is changing rapidly in Canada as provincial governments, the battery industry and consumers seek a mutually-beneficial solution for keeping batteries out of the waste stream,” said Carl Smith, president and CEO of Call2Recycle.  “Joe’s experience in managing strategies to address the needs of multiple stakeholders is already proving to be beneficial as our program continues to grow in Canada.”

To further support the evolving landscape, RBRCC, the non-profit that operates Call2Recycle Canada, has appointed a new board of directors to oversee its Canadian operations.  The new board includes representatives from all facets of the battery manufacturing industry.  Additional positions will be filled in the future to reflect the organization’s growth.

The new RBRCC board members include Nick Aubry, manager, national parts operations and environment service, Sony Canada; Kent Hatton, brand group director, Energizer Canada, Inc.; Alan Moyer, director, Panasonic Canada; Susan E. Nieuwhof, director, external relations, Proctor & Gamble Canada; Gary Van Heerwaarden, director – team lead, Rayovac; and Smith from Call2Recycle.

About Call2Recycle®
Call2Recycle® is the only free rechargeable battery and cellphone collection program in North America. Since 1994, Call2Recycle has diverted more than 27 million kilograms of rechargeable batteries from local landfills and established a network of 30,000 recycling drop-off locations. Advancing green business practices and environmental sustainability, Call2Recycle is the most active voice promoting eco-safe reclamation and recycling of rechargeable batteries and cellphones. Call2Recycle is operated by the non-profit RBRC. Learn more at or 877.2.RECYCLE. Become a follower or fan at or

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