Call2Recycle Partners with Media General to Recycle Used Rechargeable Batteries

Leading provider of news, information and entertainment ‘making news’ with sustainability program

ATLANTA (June 28, 2011) –To further support its corporate sustainability efforts, Media General (NYSE:MEG), a multimedia provider of broadcast television, digital media and print products, has joined forces with Call2Recycle®, the only free rechargeable battery and cellphone collection program in North America. Partnering with Call2Recycle demonstrates Media General’s commitment to the environment by conveniently recycling the rechargeable batteries used in its television station, newspaper and other offices every day.

“Participating in a battery recycling program is one important way that businesses can advance their green business practices and make their organization more sustainable,” said Carl Smith, CEO and president of Call2Recycle.”Media General is joining thousands of businesses across the country that have incorporated battery recycling into their corporate environmental initiatives and are contributing to a cleaner environment for healthier, safer communities.”

By joining Call2Recycle, Media General is making recycling rechargeable batteries simple and convenient for all associates. Collection boxes will be placed throughout the Southeast in more than 45 Media General locations. Rechargeable batteries are a long-lasting, eco-friendly power source for many electronic devices, including laptop computers, cellphones, portable scanners and printers, power tools and PDAs.

“Our affiliation with Call2Recycle advances our goals of continuous improvement in environmental stewardship and contributing to the well being of the communities we serve,” said David Templeman, Media General’s director of Safety.

Since 1994, more than 60 million pounds of batteries have been collected through Call2Recycle’s network of more than 30,000 retailers, communities, businesses and public agencies across North America. As a true product stewardship, Call2Recycle does not charge any fee to recycle rechargeable batteries or cellphones. New products are created using these recycled materials while ensuring that none of the broken down materials makes its way into landfills.

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