Almost 10 percent increase over 2007 collections
ATLANTA, February 4, 2009 – Call2Recycle®, the nation’s most comprehensive rechargeable battery and cellphone recycling solution, today reported a 9.6 percent increase in its collection of rechargeable batteries over last year, with 6.9 million pounds of rechargeable batteries recycled through the program in 2008. The amount of batteries collected by Call2Recycle last year is equivalent to the weight of approximately 163 school buses.
“Many factors contributed to this year’s success, including new partnerships and the expansion of our collection program to include a new battery chemistry. But more than anything, continuous support and ongoing involvement from our retail, consumer and community partners has helped us grow our collection efforts year over year,” said Carl Smith, Chief Executive Officer, Rechargeable Battery Recycling Corporation (RBRC). “Particularly as more attention is paid to the disposal of electronic waste, the Call2Recycle solution stands out as a viable means of handling rechargeable battery disposal.”
The following activities and programs are among the key drivers in this year’s success:
- Earth911.com – Call2Recycle partnered with Earth911.com, leveraging the site’s readership to raise awareness for rechargeable battery recycling. Battery recycling was the site’s top search term in 2008, underscoring the importance of extending the reach of Call2Recycle via another like-minded environmental organization. In addition to a comprehensive search engine for collection locations, the site now includes content on rechargeable battery recycling to educate visitors and encourage participation.
- Program Expansion – For the first time in seven years, Call2Recycle expanded its rechargeable battery collection program to encompass Nickel Zinc (Ni-Zn) batteries, making it the fifth rechargeable chemistry recognized in the program. PowerGenix, a rechargeable battery manufacturer, became the first Call2Recycle licensee of Ni-Zn.
- Partner Initiatives:
- Sony – Call2Recycle furthered rechargeable battery recycling awareness and encouraged consumer participation by bundling individual battery collection bags with each custom, built-to-order Sony VAIO notebook. This effort makes it simple for consumers to recycle the rechargeable batteries in the old laptop computers they replace.
- DeWalt – During DeWalt’s “National Power Tool Battery Recycling Month” in October, consumers who recycled any power tool battery at one of its 87 service centers received a $10 discount on battery purchases.
- Ritz Camera – Call2Recycle collection boxes are now placed in more than 140 Ritz Camera stores in Arizona, California, Idaho, Nevada and Oregon.
- U.S. Forest Service (USFS) – Approximately 500 USFS offices enrolled – and by extension their local communities – in the program.
- Web site Enhancement – Call2Recycle’s enhanced Web site provides a more efficient user experience for both consumers and prospective retail, business and community partners. Call2Recycle can communicate with program participants in a new medium, through safety videos, webinars, online tutorials and an e-newsletter. The site also includes more informational resources, like a virtual house tour to help identify which household products are powered by rechargeable batteries, tips for maximizing battery life and a comprehensive listing of city, state and federal recycling laws.
Administered by the RBRC, Call2Recycle provides a convenient way to collect used rechargeable batteries found in cordless electronic products, such as laptop computers, cellphones, digital cameras, cordless power tools, PDAs, mp3 players and two-way radios. For more information and local Call2Recycle collections sites, call toll-free 877-2-RECYCLE or visit www.call2recycle.org.
Call2Recycle is the industry’s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.