President & CEO
Carl E. Smith is CEO and president of Call2Recycle, North America’s first and largest consumer battery stewardship program. In this capacity, he oversees the organization’s strategy, partnerships and management of its national promotion and education efforts, serving as a model for product stewardship. Working directly with its board of directors, Smith leads the overall direction of the company.
Smith has extensive experience in strategic marketing, brand positioning, product/business development and environmental leadership. He previously served as the CEO of GREENGUARD Environmental Institute, a non-profit organization that develops and promotes indoor air quality standards and programs. Before that, he was a senior marketing and general management executive with a Fortune 500 company and served in various capacities on Capitol Hill.
Finance & Administration
As the vice president of finance and administration, Greg Broe oversees the organization’s recycling operations, financial reporting, information technology systems and industry steward administrative functions. In this role, Broe ensures that the fiscal and fiduciary responsibilities of the organization are met, while managing long-term budgetary planning and cost management. He also provides strategic guidance to the Executive Team that enables Call2Recycle to continually operate more effectively and efficiently.
Broe spent 10 years in public accounting before moving to the private sector, first with the National 4H Council and then to Call2Recycle in 1997 as a financial executive. Broe is a graduate of the University of Maryland, a CPA and a member of the American Institute of Certified Public Accountants.
Executive Vice President,
A Call2Recycle employee since 2005, Linda Gabor brings a strong background in strategic planning, interactive marketing, media and public relations to Call2Recycle. As Executive Vice President of External Relations, she helps advance the organization’s mission by supporting overall collection growth strategies and enhancing relationships with key stakeholders.
Gabor oversees core teams, including account management, customer service and marketing communications, that direct the program’s national brand and impact. These efforts actively support the company’s mission of diverting batteries from landfills and spreading consumer awareness on safe battery handling and management.
As Vice President of Operations, Tim Michaels leads Call2Recycle’s focus on infrastructure enhancements with an eye on greater operational effectiveness and future growth opportunities. Michaels and his team oversee the organization’s operations management along with compliance and supply chain activities.
Leveraging experience from previous roles at General Electric and Noranda Aluminum, Michaels brings extensive experience in process improvement, logistics planning, sustainability and distribution operations.
With more than 20 years of recycling and sustainability experience, Todd Ellis partners with stewards and manufacturers on expanded service offerings, including the management of damaged, defective and recalled batteries. Ellis also contributes his expertise to various industry initiatives, such as battery legislation development and other compliance issues.
Prior to joining Call2Recycle, Todd was a recycling planner for the state of New Hampshire, assistant director for the Northeast Resource Recovery Association and vice president of operations for Sprint Recycling, Inc.