Makita USA: Innovation and Recycling Go Hand-in-Hand

Consumers, Retailers and the Environment Enjoy Benefits

official_makita_logoThe number of cordless power tools that run on rechargeable batteries has risen dramatically in the last 20 years. Consumers, contractors and other professionals recognize that the expanding range of cordless tools allows them to “cut the cord” for many applications. The recent growth of cordless tools in the outdoor power equipment category is especially welcome news for those seeking a cleaner and quieter alternative to gas-powered tools. This has been a welcome trend for retailers who are seeing sales and foot traffic that correlate to the demand.

Consumers appreciate the lightweight, more efficient rechargeable batteries that are the secret to the success of cordless tools. The popular Lithium-Ion (Li-Ion) cell delivers improved performance and doesn’t contain the hazardous materials that may be found in Nickel-Cadmium (Ni-Cd).

One of the leaders in this technology evolution is Makita USA, a manufacturer of high-quality industrial power tools and accessories. The company has over 65 cordless tools in its expanding 18V LXT platform. Its Li-Ion battery power tool charging systems were the first to earn the ENERGY STAR label from the U.S. Environmental Protection Agency.  Its cordless outdoor power tools help landscapers transition from gas-powered string trimmers, chainsaws and leaf blowers to 18V and 36V Li-Ion cordless platforms.

Benefits such as fast and energy-efficient battery recharging, zero gas emissions, reduced noise and decreased maintenance allow customers who purchase Makita products to enjoy less downtime, greater productivity and better satisfaction with cordless power tools.

Pioneer in Rechargeable Battery Recycling

As Makita expands the use of rechargeable batteries in its cordless products, the company remains committed to recycling the used batteries that are depleted at its manufacturing facilities as well as retail sites generated from consumer education efforts. Makita was one of the first supporters of Call2Recycle® in the mid-1990s. It launched one of the first rechargeable battery collection programs for its customers, and experimented with different ways to package and ship the used batteries to Call2Recycle.

“Recycling is part of our culture. Makita is a pioneer in rechargeable battery recycling. Our goal is to encourage our customers to recycle and keep rechargeable batteries out of the waste stream,” said Wayne Hart, communications manager, Makita USA.

At Makita’s 13 factory service centers, rechargeable battery collection rates through the program have increased during the past decade. This is due, in part, to increases in general recycling awareness and the number of available collection sites.

For consumers, Makita features the Call2Recycle Battery Seal on each of its rechargeable battery packs. The Seal reminds customers that the battery can be recycled and that Makita supports responsible recycling of the batteries they introduce into the marketplace. In addition, battery recycling information is featured on the Makita web site and in its cordless tool manuals.

With battery recycling part of the culture and part of the product marketing, savvy retailers are able to help educate consumers about the proper end-of-life disposal of their power tool’s rechargeable batteries.  Importantly, many of these retailers serve as drop-off location for those batteries, collecting them and sending them through the Call2Recycle program for processing.

“Ten years ago, most people wouldn’t have hesitated to throw these batteries in the trash,” said Stan Rodrigues, regulatory and compliance manager, Makita USA. “Now they bring them to one of our service centers or drop them in a collection box at a local home improvement store.”

From the retail side, Makita has seen an upward trend in total rechargeable battery collections for the past decade. Collections have totaled approximately a half million pounds, with approximately 82% of the collected batteries being Li-Ion and Ni-Cd.  Between 2010 and 2012, Li-Ion battery collections jumped 37% and made up about 75% of batteries collected. In 2012, Makita was recognized for its efforts to steer hazardous materials away from local landfills with a Call2Recycle Leader in Sustainability Award. This award is given to companies that show a strong commitment to sustainability.

As the popularity of Li-Ion batteries in cordless power tools continues to grow, Makita plans to keep promoting its recycling program because it works. “Call2Recycle makes recycling simple and easy for both our customers and the company,” said Rodrigues. “That’s why we’ve participated for so long.”

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