Media Alert: Battery Recycling Program CEO Alerts Ontario Organizations About Selection of All Battery Program Plan

TORONTO, February 18, 2010

Who: Carl Smith, President & CEO of Call2Recycle®, the only free rechargeable battery and cellphone collection program in North America, operating in Canada since 1997.

What: On February 24, Waste Diversion Ontario will discuss whether a longstanding and successful industry-sponsored recycling program will be selected to recycle household batteries in Ontario effective July 1, 2010 under the Province’s Waste Diversion Act. This move will financially and operationally affect retailers, businesses, municipalities and manufacturers operating in Ontario. In the past decade, Call2Recycle has recycled more than 800,000 kilograms of batteries in Ontario, serving as the leading authority on battery recycling programs. The Ontario model has the potential to serve as an example for future industry stewardship programs across the continent.

When: Smith is available for telephone interviews at various times between Feb. 18-24 to answer questions about the far-reaching implications of the Waste Diversion Ontario consideration to allow an independent organization to manage the province’s battery recycling efforts.

About Call2Recycle
Call2Recycle® is the only free rechargeable battery and cellphone collection program in North America. Since 1994, Call2Recycle has diverted more than 50 million pounds of rechargeable batteries from local landfills and established a network of 30,000 recycling drop-off locations. Advancing green business practices and environmental sustainability, Call2Recycle is the most active voice promoting eco-safe reclamation and recycling of rechargeable batteries and cellphones. Call2Recycle is operated by the non-profit Rechargeable Battery Recycling Corporation (RBRC). Learn more at or 877.2.RECYCLE.


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