Earth Day or April 22 is one of the most important days of the year for Call2Recycle and its partners. It’s an opportunity for people across the world to stop for a moment to think about how they can make a difference. This year, three of Call2Recycle’s partners promoted battery recycling with employees and customers through fun activities such as an employee fair, Facebook promotion and Twitter contest.
Stanley Black & Decker used Facebook to encourage its followers to use the Call2Recycle locator to find a nearby battery recycling location and drop off their used batteries. A sample post said:
Happy Earth Day! Do your part and recycle NiCd and Lithium Ion batteries at your local home improvement retailer. Or follow this link to find the closet location near you: http://bit.ly/1EbSwil #EarthDayEveryDay #EarthDay2015
Panasonic Batteries and Call2Recycle partnered to sponsor a Fun in the Sun campaign from April 3-21. Anyone who followed Panasonic on Twitter at @PanaBatteries and submitted a “fun in the sun” photo on Twitter with the hashtag #SolarSmartSweeps was given a chance to win a Panasonic SolarSmart device. Winners were randomly selected on Earth Day.
The Home Depot Canada hosted an Earth Day Fair for employees on April 22 at two locations, including its Canadian corporate headquarters. At the event, which featured a variety of booths with green ideas, Call2Recycle Canada presented The Home Depot with an award honoring them as a Leader in Sustainability for 2014. The annual award recognizes Call2Recycle collection sites that show a strong commitment to battery recycling during the year.
Need ideas for promoting your battery collections and inspiring people to do more? Stay tuned for future issues of our newsletter which will feature practical ideas for jumpstarting your collection program.Share