ATLANTA, July 3, 2007 – The Rechargeable Recycling Corporation (RBRC) announced today that its long-serving Executive Vice President, Ralph Millard, has relinquished his responsibilities after ten years to pursue other opportunities. He had been serving in this position since June of 1997.
Millard has worked in the battery industry for the last twenty years. At RBRC, Millard spearheaded marketing programs to support the efforts of the organization including the expansion of the RBRC battery collection program in 2001, which went from collecting only Ni-Cd batteries to accepting all types of portable rechargeable batteries. He also served an instrumental role in marketing efforts for RBRC’s implementation of cellphone recycling into their Call2Recycle™ program in 2004. During his tenure, Millard guided RBRC’s myriad of marketing activities including the promotion and development of strategic retail, business and community partnerships.
“Ralph has contributed significantly to RBRC’s Call2Recycle program and has been a key member of our team over the last ten years,” said Norm England, RBRC’s President & CEO. “His hard work and dedication to the battery industry is certainly commendable and we wish him continued success in his future endeavors.”
The efforts of RBRC’s marketing staff, guided by Millard, were the key to helping the organization achieve significant results in recent years. RBRC successfully collected more than 36 million pounds of rechargeable batteries since 1996, with 5.6 million pounds collected during 2006 alone.
Call2Recycle is the industry’s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit test.us.call2recycle.org.