Ritz Camera Western Stores Join the Rechargeable Battery Recycling Corporation?s Call2Recycle Program

Participation provides convenient collection sites for customers throughout western U.S.

ATLANTA, July 31, 2008 – Ritz Camera, one of the nation’s leading retail camera and photo chains, and the Rechargeable Battery Recycling Corporation (RBRC), a nonprofit, public service organization dedicated to recycling used rechargeable batteries, have partnered to bring the nation’s largest rechargeable battery recycling solution, Call2Recycle, to Ritz Camera stores throughout the western U.S..

Beginning on August 1, Call2Recycle collection boxes will be located in more than 140 Ritz Camera stores in Arizona, California, Idaho, Nevada and Oregon, allowing customers to easily recycle their used rechargeable batteries that are found in many products sold in Ritz Camera stores.

“We are pleased that Ritz Camera is taking steps to protect our environment by offering its customers a free and easy way to properly dispose of their used rechargeable batteries,” said Greg Broe, Interim Chief Operating Officer, RBRC. “By joining Call2Recycle, Ritz customers can maintain their photography equipment in a more eco-friendly manner.”

Call2Recycle is the most comprehensive rechargeable battery and cellphone recycling program nationwide. The program provides a convenient way to collect and recycle old cellphones and the used rechargeable batteries found in cordless electronic products, such as digital cameras, laptop computers, cordless power tools, two-way radios, cordless phones, cellphones, PDAs and camcorders. With the addition of Ritz Camera stores, Call2Recycle adds to the more than 50,000 enrolled collection sites throughout the U.S. and Canada where consumers can bring used rechargeable batteries and old cellphones for recycling.

“We are delighted to join RBRC’s Call2Recycle, a simple, yet powerful program that makes it easy for our customers to recycle their rechargeable batteries while shopping at Ritz Camera,” said Len Wayne, Regional Manager, Western Region, Ritz Camera. “Our participation helps Ritz Camera amplify its environmental efforts, while raising awareness among consumers for the proper disposal of the rechargeable batteries found in many pieces of equipment.“

For more information and local Call2Recycle collections sites, call toll-free 877-2-RECYCLE or visit www.call2recycle.org.

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About Ritz Camera Centers, Inc.
Ritz Camera Centers, headquartered in Beltsville, MD, is the largest specialty camera and image chain in the U.S. with approximately 1,000 locations in 45 states and the District of Columbia. The chain of stores includes Ritz Camera, Wolf Camera, Kits Camera, Inkley’s and The Camera Shop. All name brand camera and digital imaging products are available.

All stores have sit-down Print Bars offering digital prints and many other image products “in minutes.” The Ritz Camera Centers, Inc. website, www.ritzpix.com, offers customers these same image products in one hour with in-store pick-up and without shipping charges.

About Call2Recycle®
Call2Recycle is the industry’s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.

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