The Rechargeable Battery Recycling Corporation adds DIY retailer to list of retail partners
ATLANTA, August 8, 2001 – The Home Depot, the world’s largest home improvement retailer, and the Rechargeable Battery Recycling Corporation (RBRC), a nonprofit, public service organization dedicated to recycling rechargeable batteries, announced today a new partnership that integrates RBRC’s recycling program into Home Depot stores throughout the U.S. and Canada.
RBRC, along with representatives from Home Depot and DeWALT Industrial Tools, will make an official announcement at the National Hardware Show in Chicago on Monday, August 13 at 10 a.m. at the RBRC booth: #15083, South Hall.
“The Home Depot Power Tool Rechargeable Battery Recycling Program” will recycle all used portable rechargeable batteries – those batteries commonly found in cordless power tools: Nickel Cadmium (Ni-Cd) and Nickel Metal Hydride (Ni-MH). The program will also recycle Lithium Ion (Li-ion) and Small Sealed Lead* (Pb) batteries found in other portable electronics products. (* weighing less than 2 lbs./1kg.)
Partnering to Do-It-Yourself
Supported by rechargeable battery and product manufacturers, RBRC’s battery recycling program is unique in industry product stewardship. The Home Depot/RBRC partnership brings together a major retailer, power tool manufacturers and a non-profit organization to make a difference for the environment. The program will also have a significant impact on the visibility and availability of RBRC’s battery recycling program through the Do-It-Yourself retail channel.
“Integrating RBRC’s battery recycling program into Home Depot is a big win for the entire rechargeable battery industry,” said Ralph Millard, Executive Vice President, RBRC. “We can think of no better success story than partnering with the leading home improvement retailer to reach our target audience – anyone who uses portable products.”
Key to the launch of the Home Depot/RBRC recycling program was DeWALT Industrial Tools. Through DeWALT, RBRC was able to install recycling collection boxes in Home Depot stores. DeWALT will also assist in the implementation of the RBRC program within Home Depot stores, which includes training Home Depot staff and monitoring collection boxes.
Other power tool manufacturers supporting the program include Black&Decker, Bosch, Makita, Milwaukee, Porter Cable, Ryobi and Skil.
“Recycling rechargeable batteries is a perfect fit with Home Depot’s commitment to the environment,” said Ron Jarvis, Global Product Manager Environment, Home Depot. “Our customers are already savvy enough to ‘do-it-themselves,’ and they now have the resources to ‘recycle-it-themselves.’”
Beginning in September, consumers can look for RBRC battery collection boxes in participating Home Depot stores in the U.S. and Canada. To find other participating retailers, consumers can also log onto www.rbrc.org or call, toll free, 1-800-8-BATTERY.
About The Home Depot
Founded in 1978, The Home Depot is the world’s largest home improvement retailer with fiscal 2000 sales of approximately $45.7 billion. The company employs 250,000 associates and has more than 1,200 stores in 48 states, six Canadian provinces, Puerto Rico, Chile and Argentina. The company was recently named in the Top 10 Most Admired Companies in America by Fortune Magazine, which
also ranked it as America’s Most Admired Specialty Retailer for eight consecutive years. It’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones Industrial Average and Standard & Poor’s 500 Index.
Based in Baltimore, MD, DeWALT manufactures and markets high performance industrial power tools and accessories for residential and industrial construction, professional remodeling and woodworking applications. For more information on the full line of DeWALT high performance tools and accessories, contact DeWALT Industrial Tool Co. at 701 E. Joppa Road, TW425, Baltimore, MD 21286; phone toll-free at 1-800-4-DEWALT (1-800-433-9258) or visit www.dewalt.com.
Call2Recycle is the industry’s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.