ATLANTA, August 27, 2008 – The Rechargeable Battery Recycling Corporation (RBRC), a nonprofit, public service organization dedicated to recycling used rechargeable batteries, announced today the appointment of Carl E. Smith to Chief Executive Officer (CEO), effective September 9, 2008.
Mr. Smith has extensive experience in strategic marketing, brand positioning, and distribution and channel development. He previously served as the CEO of GREENGUARD Environmental Institute, a non-profit organization that develops and promotes indoor air quality standards and programs.
As CEO of RBRC, Mr. Smith will oversee the organization’s strategic partnerships and will be responsible for the management of the national public education campaign and Call2RecycleTM program. He will also lead the overall direction of the company, working directly with its Board of Directors.
“I am confident that Carl will be a tremendous asset to RBRC in the role of CEO,” said Doug Smith, Chairman of RBRC. “RBRC has recycled more than 42 million pounds of rechargeable batteries since 1996 through its comprehensive national Call2Recycle program, and I know that Carl will be able to further that progress.”
Call2Recycle is the most comprehensive rechargeable battery and cellphone recycling program nationwide. The program provides a convenient way to collect and recycle old cellphones and the used rechargeable batteries found in cordless electronic products, such as digital cameras, laptop computers, cordless power tools, two-way radios, cordless phones, cellphones, PDAs and camcorders. There are more than 50,000 enrolled collection sites throughout the U.S. and Canada where consumers can bring used rechargeable batteries and old cellphones for recycling.