The Rechargeable Battery Recycling Corporation (RBRC) Announces New Board Appointees

Sony Electronics’ Douglas Smith Named Chairman of the Board

ATLANTA, July 10, 2006 – The Rechargeable Battery Recycling Corporation (RBRC), a nonprofit dedicated to rechargeable battery and cellphone recycling, today announced the appointment of a new board chairman and two new board members for 2006.

”On behalf of all of us at RBRC, we welcome our new board members and recognize that it is their invaluable assistance and guidance that will help ensure a productive and successful year, as we continue to raise the bar in rechargeable battery recycling,” stated Norm England, RBRC President and CEO.

Douglas Smith, Director of Corporate Environmental Affairs of Sony Electronics, will serve as the new Chairman of the RBRC Board of Directors. Smith joined Sony in 1989 and has been instrumental in implementing strategies for Sony’s environmental practices since that time. He has been active with the Board since 1998.

In addition, Andrew (Andy) Sirjord and Wayne Rifer join the RBRC Board as new members. Sirjord, who currently serves as the Vice President of Operations at Sanyo Energy (U.S.A.) Corporation, has a strong background in legal affairs. Rifer, who brings more than 28 years of experience in environmental performance improvement to the Board, has served as a consultant for 22 years to both business and government clients in the field of waste management, recycling and minimization.

“We are pleased to welcome Doug, Andy and Wayne, and look forward to their contributions,” said Norm England. “Their breadth and depth of experience will no doubt add a lot to the Board – and to RBRC’s future success.”

RBRC’s Call2Recycle™, the nation’s most comprehensive cellphone and rechargeable battery and cellphone recycling program, features more than 30,000 convenient collection locations across the nation where consumers can drop off used rechargeable batteries and old cellphones. Since 1995, RBRC has collected more than 31 million lbs. of rechargeable batteries. Consumers looking for more information on how to recycle their used rechargeable batteries and old cellphones are encouraged to call 1-877-2RECYCLE or visit


About Call2Recycle®
Call2Recycle is the industry’s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit


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