The Rechargeable Battery Recycling Corporation (RBRC) Receives RRFB Nova Scotia Mobius Environmental Award

Award Recognizes RBRC as “Industry Steward of the Year”

Dartmouth, April 12, 2005 –  The Rechargeable Battery Recycling Corporation (RBRC) will today receive the “Industry Steward of the Year” award at the 7th Annual Mobius Environmental Awards presented by the Nova Scotia Resource Recovery Fund Board (RRFB Nova Scotia ). Held this year at the Brightwood Golf and Country Club in Dartmouth, the Mobius Environmental Awards are given in recognition of Nova Scotians who have made a significant contribution toward protecting the environment.

?We are honoured to be recognized by RRFB Nova Scotia for our efforts to make Nova Scotia a cleaner and greener place to live,? said Susan Antler of RBRC Canada. ?Our Call2Recycle? rechargeable battery and cellphone recycling campaign has proven to be extremely effective, due largely in part to the environmental beliefs and actions of the people of Nova Scotia and throughout Canada.”

Since its inception in 1997, RBRC ?s award winning battery recycling program has enlisted over 200 collection sites throughout Nova Scotia including retail locations, public agencies and businesses who have voluntarily established a system to collect and recycle used rechargeable batteries. Participation was further generated by the October 2004 launch of RBRC?s program, Call2Recycle. The Call2Recycle program expanded RBRC?s existing North American rechargeable battery collection and recycling program to also include cellphones.

The Call2Recycle program garnered further national support with the launch of www.call2recycle.org and TV and radio public service announcements (PSA?s) featuring hockey legend Guy Lafleur, Montreal Canadiens #10.

“It’s refreshing when you get the chance to award the work of an organization that is dedicated to environmental responsibility” said Rick Ramsay, Chair of RRFB Nova Scotia. “This award recognizes the work of the RBRC and its partners to establish a proactive recycling program for rechargeable batteries and cellphones.”

The Mobius Environmental Awards are named after the Mobius Loop, which is the international symbol for recycling. Each category recognizes organizations, communities, and individuals for their demonstrable work toward reducing waste, recycling, and composting that ultimately helps to protect the environment.

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About Call2Recycle®
Call2Recycle is the industry?s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.

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