Battery Stewardship Organization Partners with Retailers Across North America to Increase Battery Recycling
Atlanta– February 2, 2016 — Call2Recycle, Inc. (Call2Recycle), North America’s first and largest consumer battery stewardship organization, is encouraging consumers to lead the charge on the occasion of National Battery Day (February 18) by recycling their used batteries. The Lead the Charge on National Battery Day Awareness Campaign will run throughout the month of February.
National Battery Day is a date when organizations observe the importance of batteries and create awareness around how they make lives easier by providing convenient, portable power. The day commemorates the birth in 1745 of Italian physicist and pioneer, Alessandro Volta, who invented the battery.
“Batteries help power our daily lives and popular gadgets, but they don’t last forever, so they should be recycled when they no longer hold a charge,” says Linda Gabor, VP of Marketing and Customer Service at Call2Recycle. “We’re pleased to join with our collection partners to promote National Battery Day and increase battery recycling across North America.”
Call2Recycle recently announced a record-breaking 12.6-million pounds (5.7-million kilograms) of batteries collected in 2015. This major environmental achievement marks the 19th consecutive year the organization has generated a year-over-year increase (since collections began in 1996) in the volume of batteries diverted from landfills and recycled. Call2Recycle ensures that these items, which contain valuable resources, are responsibly recycled to create new batteries and other products, preventing potentially hazardous materials from entering the waste stream.
The organization partners with a vast network of collection partners, including retailers, businesses and municipalities to collect batteries and cellphones. Call2Recycle also works to educate consumers about the importance of battery recycling and the ease of doing so by finding a drop-off location in the network. Over 87% percent of both U.S. and Canadian residents live within 10 miles (15 kilometers) of one of Call2Recycle’s drop-off locations.
In the U.S., Call2Recycle enlisted the help of national retailers to further distribute campaign messages. Best Buy, Lowe’s, The Home Depot, RadioShack, Sears and Staples are among the campaign partners that have lent their support to help raise awareness of battery recycling through their internal and external communication platforms next month.
Throughout February, Call2Recycle will invite consumers to join the “Lead the Charge” sweepstakes, and to recycle their batteries at a Call2Recycle drop-off site in the U.S. and Canada. The organization hopes the innovative campaign will expand consumer awareness and create excitement about battery recycling. Call2Recycle’s collection sites will accept all types of household rechargeable batteries (weighing up to 11 lbs each) commonly found in laptops, digital cameras, game consoles, MP3 players, tablets and phones. Consumers are encouraged to visit call2recycle.org to find a drop-off location near them.
About Call2Recycle, Inc.
Call2Recycle, Inc. (Call2Recycle) is North America’s premier product stewardship organization dedicated to minimizing the environmental impacts of products in the marketplace. Operating across Canada and the U.S., its marquee battery recycling program Call2Recycle® is the oldest and largest consumer battery stewardship program. Collecting and recycling batteries for retailers, municipalities, businesses and consumers through its network of close to 30,000 collection sites, over 45 million kilograms (100 million pounds) of batteries and cellphones have been diverted from the solid waste stream. Learn more at call2recycle.ca or call2recycle.org.
For more information, please contact:
Adacelis (Ada) Pérez