RBRC Receives 2006 Zephyr & US Ad Review Awards

ATLANTA, June 20, 2006 – The Rechargeable Battery Recycling Corporation (RBRC) was recognized once again for its marketing endeavors, drawing accolades from the Zephyr Awards in the “International Campaign” category for its 2005 annual report, and from the US Ad Review in the category of “Print Ads” for its “Recycling isn’t painful” advertisement.

“It is an honor for us to be recognized by two distinguished awards programs in the industry,” said Ralph Millard, Executive Vice President of RBRC. “Our award-winning campaign has been recognized on an ongoing basis not only for the message it conveys, but also for its creativity. This continues to inspire us to produce campaigns of the highest quality.”

RBRC’s award-winning ads reflect the organization’s strategy of conveying messages in a way that is human, accessible and lighthearted. The porcupine ad, part of its “Animal Campaign,” depicts a porcupine perched atop a nest of flowers on a discarded camcorder with the slogan “Recycling isn’t Painful.” The annual report was specifically designed to share the organization’s successes in an engaging way while avoiding “information overload.” Both campaigns were created in conjunction with BtB Marketing Communications, Inc., a Raleigh-based advertising agency located in North Carolina.

“We’re extremely pleased to once again find ourselves recognized as industry leaders,” said BtB’s Vice President of Creative Services, Geoff Dunkak. “Awards like these acknowledge the hard work and dedication of the very talented people at BtB and RBRC.”

The US Ad Review is a quarterly compilation of the best in advertising, honoring marketing campaigns that deliver clever headlines, striking visuals and an overall effectiveness of communication. The Zephyr Awards are a unique advertising creative competition, awarding campaigns that rise above the competition through clear and powerful communication.

RBRC’s creative team has a history of award winning advertising, having also received both a MarCom Creative Award in 2006 and GOLD ADDY Award in 2005.

For more information or to find the nearest participating drop-off location, call 1-877-2-RECYCLE or go online at www.call2recycle.org.


BtB Marketing Communications
BtB Marketing Communications, based in Raleigh, NC, is a full-service marketing communications agency dedicated to providing integrated marketing services to technology-driven, business-to-business clients worldwide. BtB offers a wide-range of services to their clients, including: advertising and collateral development; copywriting; media planning, buying and placement; public relations; Web strategy and Web site design; market research and evaluation; trade show logistics and support; multimedia presentations; sales promotion; and event planning and execution. With experience spanning nearly 20 years, BtB Marketing Communications is recognized as one of the premier agencies in the electronics and technology marketplace. www.btbmarketing.com

About Call2Recycle®
Call2Recycle is the industry’s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.

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