WASHINGTON, DC – October 15, 2004 – The Rechargeable Battery Recycling Corporation (RBRC) was recognized last night with a Silver Inkwell award by the Washington DC chapter of the International Association of Business Communicators (IABC) for its Public Service Announcements, “Freedom” and “Cordless Cool.” Silver Inkwell Awards are given each year in recognition of high quality work in the field of business communication and are the largest awards of their kind in the nation.
“We are extremely honored to be recognized by IABC’s Washington chapter,” commented Ralph Millard, Executive Vice President, RBRC. “Our PSAs provide a vital link between our organization and those interested in learning more about the importance of recycling rechargeable batteries that are found in many of today’s portable electronic products. We are pleased that two of our PSAs were recognized not only for their important message, but also for their creativity.”
RBRC’s award-winning PSAs feature actor Richard Karn, Al from Home Improvement and current host of Family Feud and deliver the message that recycling rechargeable batteries is easy and good for the environment. The PSA, “Cordless Cool,” contains footage of skateboarders being empowered by cordless technology, with the reminder: “to be cool with your cordless power, you need to recycle your old rechargeable batteries.”
The PSA, “Freedom,” shows Richard Karn enjoying the freedom of being “unplugged” in the wild while taking advantage of all the cordless products that are powered by rechargeable batteries. The PSAs were created in conjunction with ThunderRoad Productions, a Washington, DC-based company.
This year IABC Washington DC received 220 separate entries for their 2004 Silver Inkwell Communications Awards Competition. A total of 89 entries received awards. Entries were judged based on creativity, technical expertise, content and effectiveness in meeting stated objectives.
Call2Recycle is the industry’s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.