In the environmental and product stewardship industry, there is a lot of talk about the barriers that stand in the way of really successful recycling in product take-back programs. Physical barriers, like accessibility and product design, present significant and well-documented hurdles. The not-so-tangible, seldom-discussed consumer behavioral barriers present a special challenge to those of us who are in the business of moving people toward more sustainable, environmentally responsible behaviors.
While there ...
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