Leading Electronics Retailer Teams with Nation’s Most Comprehensive Rechargeable Battery Recycling Program
ATLANTA, April 21, 2006 – Circuit City Stores, Inc., one of the nation’s leading providers of consumer electronics, and the Rechargeable Battery Recycling Corporation (RBRC), a nonprofit, public service organization dedicated to recycling used rechargeable batteries and old cellphones, announced today a new relationship that integrates RBRC’s recycling program, Call2Recycle, into Circuit City stores throughout the U.S. RBRC spokesman Richard Karn, current host of Family Feud, and formerly “Al Borland” on TV’s Home Improvement, helped celebrate the relationship at the Circuit City headquarters in Richmond, Va., where he spoke about the importance of rechargeable battery and cellphone recycling.
The Circuit City/RBRC program makes the recycling of rechargeable batteries and cellphones accessible and convenient for everyone. Starting May 1, consumers can drop off their used rechargeable batteries and old cellphones in RBRC collection boxes located in all Circuit City stores nationwide. Circuit City will recycle used rechargeable batteries commonly found in cordless electronic products such as: cordless phones, laptop computers, PDAs, digital cameras, and cellphones.
“We are pleased that Circuit City has decided to integrate RBRC’s rechargeable battery and cellphone recycling program into its stores,” said Ralph Millard, executive vice president, RBRC. “We hope this relationship will help consumers understand the simple and easy ways they, too, can protect the environment, not just on Earth Day, but every day.”
“At Circuit City, we are committed to offering the latest technology and electronic solutions. Now we can also provide an opportunity for our customers to help protect the environment,” said Ron Cuthbertson, senior vice president of supply chain and inventory management at Circuit City. “RBRC’s Call2Recycle program has made it easy for our customers to recycle while shopping in our stores- it is another service we are proud to offer.”
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About Circuit City Stores, Inc.
Circuit City Stores, Inc. (NYSE:CC) is a leading specialty retailer of consumer electronics. The domestic segment operates through 627 Superstores and seven other locations in 158 U.S. markets. The international segment operates through more than 950 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at www.circuitcity.com and at www.thesourcecc.ca.
About Call2Recycle®
Call2Recycle is the industry’s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.
APR