Circuit City and the RBRC Announce Expansion of Consumer Recycling Campaign

Leading Electronics Retailer Helps Consumers Proactively Protect the Environment by Distributing Rechargeable Battery and Cell Phone Collection Bags

ATLANTA, October 2, 2007 – Circuit City Stores, Inc., one of the nation’s leading providers of brand-name consumer electronics, and the Rechargeable Battery Recycling Corporation (RBRC), a nonprofit, public service organization dedicated to recycling used rechargeable batteries and old cellphones, announced today a new consumer initiative aimed at increasing the Company’s participation in RBRC’s recycling program, Call2Recycle™. In addition to the regular Call2Recycle collection boxes currently available in Circuit City stores throughout the U.S., Circuit City recently began distributing individual collection bags to customers in an effort to further educate consumers on the importance of protecting the environment.

Circuit City, one of several retailers that participate in the Call2Recycle program, is the first retailer to expand upon the existing program set up by RBRC, thereby taking its environmental commitment to a new level.

The branded collection bags provide step-by-step instructions for rechargeable battery and cellphone recycling and encourage consumers to drop off these items at all Circuit City locations. As part of the expanded program, the following initiatives are currently being implemented:

  • From May – July 2007 nearly 100,000 collection bags were distributed to customers at 20 Circuit City Superstores in Virginia
  • Circuit City will hand out an additional 250,000 collection bags through its E-Commerce program from September – October 2007; All customers that make online purchases will be sent a collection bag with their order

“Circuit City is excited to be the first retailer to test collection bag programs with customers,” said Larry Fay, Vice President of Distribution, Circuit City. “We have always been committed to the environment and the mission and goals of RBRC but were eager to find new ways of educating our customers on the simple ways they can help protect the environment. We look forward to working with RBRC in the future and hope to implement additional environmental initiatives.”

As part of Circuit City’s regular participation in the Call2Recycle program, consumers can drop off their used rechargeable batteries and old cellphones in RBRC collection boxes located in all Circuit City Superstores nationwide. Circuit City recycles used rechargeable batteries commonly found in laptop computers, cordless power tools, digital cameras, cordless phones, etc.

“We applaud the initiative Circuit City is taking and hope that it sets the stage for other retailers looking to expand upon RBRC’s existing program,” said Norm England, President & CEO, RBRC. “The goal, first and foremost, is to educate the public about the importance of rechargeable battery and cellphone recycling, and this additional initiative is an excellent way to get our message into the hands of consumers.”

Circuit City has participated in RBRC’s Call2Recycle program since May of 2006 and will continue to implement the program in any new stores.


About Circuit City Stores, Inc.
Circuit City Stores, Inc. (NYSE:CC) is a leading specialty retailer of consumer electronics and related services. The domestic segment operates through 655 Superstores and 13 other locations in 158 U.S. markets. The international segment operates through approximately 800 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at, and

About Call2Recycle®
Call2Recycle is the industry’s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit

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