RBRC Expands Efforts with Sony to Encourage Consumer Participation in Program

Call2Recycle rechargeable battery collection bags now distributed with custom VAIO notebooks

ATLANTA, February 5, 2008 – The Rechargeable Battery Recycling Corporation (RBRC), a non-profit public service organization dedicated to recycling rechargeable batteries and cellphones, and Sony Electronics Inc. have partnered on a new initiative aimed at increasing consumer participation in RBRC’s recycling program, Call2Recycle.

One of more than 350 manufacturers and marketers of portable rechargeable batteries and products that supports RBRC, Sony Electronics is the first manufacturer to insert branded Call2Recycle collection bags into product packaging. An individual Call2Recycle collection bag is now included with each custom, built-to-order Sony VAIO notebook, furthering consumer awareness of how to properly dispose of used rechargeable batteries and making it simple for customers to recycle the rechargeable batteries from their old laptop computers.

“Sony is always looking for different ways to educate consumers on how to protect and improve the environment, and recycling rechargeable batteries that power consumer electronics is a very simple and effective thing that consumers can do,” said Doug Smith, Chairman of the RBRC Board of Directors and Director of Corporate Environmental Affairs for Sony Electronics. “As a proud member of RBRC, we are taking this commitment to a new level by encouraging environmental stewardship among our customers through participation in Call2Recycle.”

The branded collection bags include step-by-step instructions for and encourage consumers to bring used rechargeable batteries and old cellphones to participating collection sites in their area. There are more than 50,000 collection sites across the country where consumers can drop off used rechargeable batteries and old cellphones at no cost.

Call2Recycle is the most comprehensive rechargeable battery and cellphone recycling program available nationwide. The program provides a convenient way to collect and recycle old cellphones and used rechargeable batteries found in cordless electronic products, such as laptop computers, cordless power tools, two-way radios, cordless and cellular phones, digital cameras and camcorders.

For additional information on the Call2Recycle program or to find local collection sites, please visit www.call2recycle.org or call toll free 877-2-RECYCLE.

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About Call2Recycle®
Call2Recycle is the industry’s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.

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