RBRC partners with Boys & Girls Clubs of America to make a difference in children?s lives and the environment

The Rechargeable Battery Recycling Corporation Partners With Boys & Girls Clubs of America To Make a Difference In Children’s Lives and The Environment

ATLANTA, July 13, 2004 – The Rechargeable Battery Recycling Corporation (RBRC), a non-profit public service organization dedicated to recycling rechargeable batteries and cellphones, has teamed up with Boys & Girls Clubs of America (BGCA) to make a difference in the environment as well as the lives of young children.

RBRC’s new Call2Recycle™ program makes it easier than ever to keep old cellphones and rechargeable batteries out of the landfills and the solid waste stream. Call2Recycle features more than 30,000 retail collection locations across the nation where consumers can drop off used rechargeable batteries and old cellphones, whether the phones are in working condition or not. Cell phones collected through the Call2Recycle program will be refurbished, recycled or resold when possible.
A portion of the proceeds received from the resale of the cellphones will benefit BGCA and other charities.

“When looking for a potential charitable organization, RBRC was drawn to Boys & Girls Clubs of America due to a shared commitment to serving the community,” said Ralph Millard, executive vice president of RBRC. “Participation in the Call2Recycle program is easy and will greatly help the children and the environment at the same time.”

With national headquarters in Atlanta, both RBRC and BGCA focus their efforts on community growth and achievement. BGCA strives to connect young people with opportunities that will give them a sense of meaning and steer their lives in the right direction. RBRC offers that opportunity with their environmental education strategies and provides a sense of community through their efforts to better the environment.

“It is important to keep young people aware of environmental issues and the role they can play in conservation,” said Richard Lockhart, director of development for BGCA’s Southeast Region. “RBRC has provided creative educational tools that promote environmental conservation, affording Boys & Girls Club members the opportunity to make a positive difference in their own communities.”

RBRC has already collaborated with a Boys & Girls Club in California for a public service announcement (PSA) starring celebrity and RBRC spokesperson Richard Karn. Segments of the “Cordless Cool” PSA were shot at a skate park at a local Boys & Girls Club illustrating the need to recycle used rechargeable batteries found in many of today’s portable electronic products.

“Education is our first priority,” said Millard. “Both RBRC and BGCA have effective learning tools for children to learn about through their community organizations.”

The Skate Park program called “Skate for Grades” teaches kids how to balance skating and school work where children are rewarded for improvement in their grades. RBRC’s Battery Lesson Plan provides creative, hands-on activities that are a great way to keep kids learning year round. Some of these activities include a simple lesson on how to make a homemade battery as well as learning about the history of electricity and sharpen skills in science, math and “being green.”

Call2Recycle all-in-one cellphone and battery collection boxes can be found in 30,000 participating retailers across the U.S.. To find a participating location in your area, visit www.call2recycle.org or call toll free 877-2-RECYCLE.

Since 1994, RBRC has collected more than 22 million lbs. of rechargeable batteries – those found in a growing list of portable electronics products including cellphones, power tools, cordless phones, laptop computers, camcorders and remote control toys.


About Call2Recycle®
Call2Recycle is the industry’s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.

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