The Rechargeable Battery Recycling Corporation launches new public service campaign to recycle rechargeable batteries and cellphones
NEW YORK, May 17, 2005 – As part of an ongoing effort to encourage consumers to recycle their used rechargeable batteries and old cellphones, the Rechargeable Battery Recycling Corporation (RBRC) today announced the launch of a national public service announcement (PSA) campaign titled “Recycling Magic,” starring environmental activist and leading eco-stylist Danny Seo. Airing this spring on the HGTV and TLC (The Learning Channel) cable networks, the campaign consisting of three spots will encourage young Americans to live a more “greener” eco-friendly lifestyle.
While the majority of Americans (81.2%) consider themselves ?eco-friendly,? very few recycle or re-use common everyday items according to a new survey released by the Rechargeable Battery Recycling Corporation. The survey showed that the most common item people save in order to re-use was plastic or paper shopping bags (13%) and boxes (14%) and 20% do not save anything. The purpose of the new PSAs is to offer tips on how easy it is to recycle or re-purpose thereby being more eco-friendly and creative at the same time.
?Our new PSAs make recycling relevant and compelling to a broader population, including the younger ?X and Y? generations, women and those who enjoy being creative,? said Ralph Millard, executive vice president, RBRC. ?Danny, the ?go to? person for eco-friendly living, is the perfect spokesperson to convey the message that being eco-friendly can be an easier and more fun way to live.?
Seo, currently a spokesperson for RBRC?s Call2Recycle nationwide rechargeable battery and cellphone recycling program, has devoted most of his life to environmental causes. Starring in both 15-second and 30-second spots, Seo provides environmentally-friendly tips on how consumers can turn their trash into treasure and help the environment at the same time. For example, Seo demonstrates how to turn an old sweater into a seat cushion for a dining room chair and how to create a trivet out of corks from wine and champagne bottles.
?Eco friendly living and style do not have to be mutually exclusive from each other, ” said Seo. “This campaign is proof that recycling can be simple, easy and surprisingly stylish.”
The spots, directed and produced by Thunder Road Productions, will air on the HGTV cable network beginning May 16 through September 25 and on TLC June 27 through September 24. RBRC will also provide step-by-step tip sheets of Seo?s creations on their Web site at www.call2recycle.org.
“It was a pleasure working with Danny Seo and RBRC whose sole mission is to make our environment a better place in which to live,” said Tim Evans of Thunder Road Productions. “We were very pleased with the spots and honored to be a part of a project with such an important message.?
Since 1994, RBRC has collected over 26 million pounds of rechargeable batteries. Consumers can find the nearest participating drop-off location by going online at www.call2recycle.org or www.rbrc.org or calling toll free 1-877-2-RECYCLE or 1-800-8-BATTERY.
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Call2Recycle is the industry?s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.