The Rechargeable Battery Recycling Corporation Rolls Out New Ad Campaign

Keep Sandy Springs North Fulton Beautiful to be featured in testimonial print ads

Atlanta, October 19, 2005 – The Rechargeable Battery Recycling Corporation (RBRC), a nonprofit public service organization dedicated to recycling rechargeable batteries and cellphones, today announced the second installment of its testimonial advertising campaign highlighting the successes of current RBRC licensees, retailers and community partners. The latest ad honoring Keep Sandy Springs North Fulton Beautiful (KSSNFB) will be unveiled at the annual Keep Georgia Beautiful luncheon at the Georgia World Congress Center, Thomas B. Murphy ballroom today at noon.

Karin Zarin, Executive Director of KSSNFB, will be featured in the RBRC ad campaign that incorporates ?testimonial? remarks to encourage other community leaders to explore and execute ?responsible recycling? efforts of their own.

?This campaign strives to highlight the importance of recycling used rechargeable batteries and cellphones in our workplaces and communities,? said Ralph Millard, Executive Vice President of RBRC. ?RBRC would like to recognize partners such as Keep Sandy Springs North Fulton Beautiful and encourage other decision makers to take the first step as part of their commitment to corporate and community responsibility.?

The Keep Sandy Springs North Fulton Beautiful, Keep Georgia Beautiful affiliate, has been an RBRC program participant since 2000. During this time, the organization has rapidly increased its collection rate as well as its education and public outreach to the Sandy Springs community. Since the partnership?s inception, KSSNFB has collected over 18,000 pounds of rechargeable batteries at its state-of-the-art Dick Schmalz Recycling Center. It was also the recipient of the 2004 RBRC ?Community Recycling Regional Leadership Award.?

?We are honored that RBRC has chosen us to be a part of this campaign,? said Karin Zarin, Executive Director of Keep Sandy Springs North Fulton Beautiful. ?Our goal is to make it as simple as possible for the residents of Sandy Springs to be environmentally-friendly and the RBRC program is an easy way to recycle used rechargeable batteries that are used on an everyday basis.?

The ad is currently slated to run in publications, such as American City and County, Nation’s Cities Weekly, and Municipal Solid Waste Management, among others.

In the first installment of the campaign, Black & Decker, an environmental leader and one of RBRC?s key licensee and retail partners, emphasized corporate responsibility to target senior-level corporate executives at companies to encourage them to institute rechargeable battery recycling programs in their businesses.
The ad showcased Linda Biagioni, Vice President for Environmental Affairs, photographed at the Black & Decker manufacturing facility in Fayetteville, NC.

The RBRC rechargeable battery and cellphone recycling program is available to communities and public agencies without any associated fees. There are currently
over 500 local communities and public agencies that have signed on to recycle rechargeable batteries and cellphones in the U.S. and Canada. For more information on implementing a community recycling program, contact RBRC toll free at 877-723-1297 or go to

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About Call2Recycle®
Call2Recycle is the industry?s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the U.S. and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cellphones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit

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